During 1992 The Wedding Present released a single a month with the aim of duplicating Elvis Presley's feat of 12 charting singles in one year...and they pulled it off. On the surface this took a lot of chutzpa until you consider that each single was released in a "limited edition" run of 10,000 copies, which was apparently all the sales necessary to place a song in the British top 30 by the year 1992. All the songs were later compliled on two CDs, Hit Parade vol. 1 & 2.
This was the final single, released in December, and of course it is holiday themed. In keeping with previous practice the A-side was an original ("No Christmas") while the B-side was a cover (Elton John's "Step Into Christmas").
"No Christmas" was the second lowest charting of these singles, making it only to #25. Promotional gimmick or not, 12 top-30 singles is a good year for any band. I have to say, I prefer the Elton John cover to the original on this one, although my favorite cover from the project was either "Go Wild In the Country" (Bow, Wow, Wow) or "Let's Make Some Plans" (Close Lobsters). (I plan to post the Close Lobsters version of that song one of these days).