Tuesday, January 02, 2007

Salt Water Taffy

Another shot fired in the bubblegum revolution, another crippling blow to "serious" serious rock music. Take that Emerson, Lake and Palmer!

"Finders Keepers" by Salt Water Taffy is similar to the big hits of the 1910 Fruitgum Company in which a children's game or rhyme is transformed into mild sexual innuendo ("1,2,3 Red Light," "Simon Says," "May I Take A Giant Step (Into Your Heart)," "Goody Goody Gumdrops," etc.). This song only scraped the bottom of the charts, and the band did little else of note (and unlike many bubblegum acts this was a real band, not just a name Kazenetz and Katz dreamed up). Nevertheless, this is a really, really catchy song, and one of the better minor bubblegum hits.

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