The only thing I can see that is remarkable about this is that the Beatles waited until the CD was an almost dead format to remaster their catalog. Now they've waited until downloads are almost irrelevant to make their catalog available that way.
And it's pretty lame that Apple hyped it by referencing a McCartney solo tune that John Lennon famously hated. I mean, I'm not one of these "John is God" and the "real" Paul died in 1967 guys, but come on.
Update: I just browsed through some of the reviews posted on iTunes. It seems some people are actually very excited about this. Here's are a couple sample reviews of the Yellow Submarine album:
"Holy Firetruck this is awesome!: Wow. It's been so long. I've waited for this moment feels like forever. My English teacher will be really happy when he finds out it's here!"or
FINALLY!!!!!!: YES!!! YES!!! YES!!! They are finally selling the beatles on itunes!!!!!now this is sweet!!!!!What am I missing here? Am I underwhelmed simply because I'm an old fart, and I've owned this music on 45 rpm singles, cassettes, LPs, CDs, etc. and loaded all the albums onto my iPod long ago? (That's a rhetorical question, I know the answer). It's never been hard to get the Beatles into iTunes or onto an iPod, you just couldn't buy it from the iTunes store until today. Why does this matter? Is it because you can now purchase "Hey Bulldog" without also having to buy "Pepperland Laid Waste"? I'm not just trying to be snarky here, I really don't understand the fuss.